MDNT

MDNT (short for Midnight) is a specialist digital strategy consultancy working with organisations across healthcare and medical technology. With extensive industry experience already behind the team, MDNT approached Rival to develop a distinctive new brand identity for the consultancy’s next chapter

MDNT wanted to break away from the conventions typically seen in the medical and healthcare sector. Rather than relying on predictable clinical imagery, the goal was to communicate MDNT’s defining qualities: straight-talking guidance, clarity of thought, and an unapologetically honest approach to helping clients achieve measurable results.