We help businesses deliver outsized impact through challenger marketing.
Our model is designed for a world where CMOs need to do more with less. We deploy small, senior, integrated teams who are aligned to commercial results and enabled by differentiated technology.
We develop and execute strategies and campaigns across five main areas of the marketing function.
Brand Development
Building brands that break through in a crowded market.
The Rival BrandOS creates the foundation for challenger growth by developing a brand that's relevant, authentic, and differentiated in the market. Our process always starts with the customer and what problem you're trying to solve for them. We then analyze the market to find the sharpest point of differentiation between your proposition and your competitors.
Rival Spark: The Great British Brand-off; UK Public Sees King’s Cultural Impact as Similar to Bisto (May 2023)
Rival Spark: The Great British Brand-off; UK Public Sees King’s Cultural Impact as Similar to Bisto (May 2023)
How to Design Successful Branded NFT Experiences with Matthew Wurst of Mint
How to Design Successful Branded NFT Experiences with Matthew Wurst of Mint
Ep. 33 – How to market the future with Rob Miller of HyperloopTT
Ep. 33 – How to market the future with Rob Miller of HyperloopTT
Go-to-Market Strategy
Developing the strategies and systems to drive effective and efficient growth.
The Rival BrandAPI combines strong marketing fundamentals with challenger principles and practices to build a powerful growth machine. We focus on creating a shared understanding in the market around your brand while also communicating your point of difference in distinct ways to key audiences and communities. Our planning process covers communications, distribution, and business intelligence.
Ep. 16 – Pregnancy, privacy and programmatic advertisement
Ep. 16 – Pregnancy, privacy and programmatic advertisement
Coming Out on Top in the Economic Shuffle
Coming Out on Top in the Economic Shuffle
3 Strategies Any Business Can Adopt From Challenger Banks
3 Strategies Any Business Can Adopt From Challenger Banks
Paid Media Planning & Buying
Executing paid media plans that do “more with less”.
Our in-house performance team has built and run some of the world’s leading paid media, customer data, and martech practices, allocating over $1B in spend in the last 10 years. We specialize in the deployment of machine learning against highly curated customer to drive efficacy and efficiency from existing media budgets.
Marketing Q&A: Are TV Ads the Next Big Thing? Addressing Skill Gaps and Building Brand as a Start-up
Marketing Q&A: Are TV Ads the Next Big Thing? Addressing Skill Gaps and Building Brand as a Start-up
Google's Ad Scam & What it Means for Marketers | Scratch Special with Dr. Augustine Fou
Google's Ad Scam & What it Means for Marketers | Scratch Special with Dr. Augustine Fou
Blending Brand & Performance in DTC with Bryant Garvin of Ozlo Sleep, Purple Mattress
Blending Brand & Performance in DTC with Bryant Garvin of Ozlo Sleep, Purple Mattress
Data & Martech Management
Designing strategies for leading data management and martech adoption.
The risks and opportunities with first-party data are as big as they have ever been. There’s a huge opportunity to develop a competitive advantage in data and martech, but you need the right strategy, tech stack, and skill set within your team. The fastest growing area of our consulting practice helps businesses understand where the gaps are in their current data and martech capabilities and develop a roadmap to become best-in-class.
TikTok's Ticking Clock, SVB's Impact on Marketing, and Caden's "Zero-Party" Data Monetization: Game-changer or Fluff?
TikTok's Ticking Clock, SVB's Impact on Marketing, and Caden's "Zero-Party" Data Monetization: Game-changer or Fluff?
Marketing Automation is Not a Magic Bullet
Marketing Automation is Not a Magic Bullet
Ep. 17 – How to Make Martech Work for Your Team with Scott Brinker of HubSpot
Ep. 17 – How to Make Martech Work for Your Team with Scott Brinker of HubSpot
Creative Production
Developing campaigns and content that breaks through.
Our in-house creative and production team has developed brand-level campaigns for some of the biggest brands in the world. We are fast, fully integrated with media and analytics, and focused on delivering the measurable business results that we believe creativity and storytelling can drive.
5 Key Strategies to Building Iconic Brands
5 Key Strategies to Building Iconic Brands
Baking Virality with NYC's Most Famous Bakery
Baking Virality with NYC's Most Famous Bakery
How Gymbox Delivers Massive Campaigns With Minimal Budgets
How Gymbox Delivers Massive Campaigns With Minimal Budgets
