The power of a dedicated team.The precision of world class specialists.

A network built to outsmart every marketing challenge

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Meet the Collective

Rival Collective is a curated network of more than 250 CMOs and senior marketing SMEs.

Daniel Blumer
Chief Marketing Officer, EMEA at Restaurant Brands International

Daniel leads marketing strategy across the EMEA region for Restaurant Brands International, overseeing some of the world's most recognised quick-service restaurant brands and driving growth through bold, data-led campaigns.

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Charl Bassil
Global Brand and Marketing Leader

Global brand and marketing leader driving growth and transformation.

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Tobias Moellenbach
Head of Production & Senior Marketing Lead at Luxottica

Tobias oversees production and senior marketing initiatives at Luxottica, one of the world's leading eyewear companies. He brings a strong blend of creative direction and operational marketing expertise.

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Susan C. Allen Augustin
Co-founder & Chief Brand Officer at Here We Flo

Susan co-founded Here We Flo, a values-driven consumer brand disrupting the health and wellness space. She leads brand strategy with a focus on community, sustainability, and bold storytelling.

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Dean Aragón
CEO and Vice-Chairman of Shell Brands International

Dean has spent over two decades at the intersection of brand strategy and executive leadership. He joined Shell Brands International and has since driven major brand transformation initiatives across more than 80 markets worldwide.

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Andrew Garrihy
Founder of The CMO Coach

Former Global Chief Brand Officer at Huawei, DiDi, and Samsung. Andrew brings decades of experience building world-class brands across technology and mobility sectors on a global scale.

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Aline Santos Farhat
Former Chief Brand Officer & Chief Equity, Diversity & Inclusion Officer

Aline held dual roles as Chief Brand Officer and Chief Equity, Diversity & Inclusion Officer at Unilever, championing purpose-led brand strategy and inclusive culture at one of the world's largest consumer goods companies.

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What is Rival Collective

A new consultancy model 
for modern marketing teams

The right minds at the right moment: Rival teams partner with Collective experts to solve the challenge in front of you

Outcome-focused by design: Built to drive real business results, not billable hours or busywork

Senior, specialized, and built to adapt: Small, expert-led teams shaped around the problem, not fixed structures

How it Works

Built around your brief

Connections powered by Rival Intelligence: We match the right expert to the challenge every time

Teams assembled for the challenge at hand: Experts assemble on demand to tackle the challenge you actually face

Maximum impact: Flexible teams execute with speed, clarity, and no unnecessary overhead

Why it is Different

Curated, not crowdsourced

Each member of the Rival Collective is a proven expert 
in their field.

Many have held CMO or senior leadership roles. All are vetted for both capability and cultural fit with our teams.

This is not a marketplace. It is a carefully built network of people we trust to deliver at the highest level.

Apply to Rival Collective

Whether you have a challenge to solve or expertise to bring, submit your brief or application and we'll be in touch within 24 hours.

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Bring the right expertise into the room.

Tell us what you are building, scaling, or solving.
We will shape the right team around it.
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