CANNES LIONS, JUNE 16–20

WE'RE BRINGING THE CHALLENGER PLAYBOOK TO THE
CROISETTE.

Two events.
Real conversations.
The marketing leaders
actually worth listening to.

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JOIN US IN CANNES

The Challenger Table

An intimate, high-energy roundtable on what it really takes to market like a challenger brand in 2026. Anchored around relevance, talkability, and differentiation — with real examples from Gap, Yeti, Ramp and more.

Eric Fulwiler, CEO RivalAnne Kawalerski, Bloomberg
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Bloomberg Media event

What Makes a Challenger Brand Successful?

An interactive session for marketing leaders who want to master the art of the breakthrough. Featuring CMOs from Fieldbar and HereWeFlo, dissecting the strategies that let challenger brands punch above their weight.

Speakers
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Cannes Lions event

See how challenger thinking translates into measurable growth.

View Case Studies
AI Marathon Report

The latest research on AIs impact on marketing performance.

Explore Research

Conversations with the marketers challenging category conventions.

Listen Now

The annual ranking of the world’s most effective challenger brands.

View the List

WANT TO MEET IN CANNES?

If you’re attending Cannes Lions and would like to connect, we’d love to talk!

Let’s talk! ↗
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