Rival Intelligence

Rival Intelligence helps CMOs layer in 10,000 hours of research around how challenger brands win so that they can be more effective with their marketing.

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Generic AI models gives you generic answers

The pitch is the same everywhere: more data, more scale, more infrastructure… all built on an obselte playbook of marketing. None of them are built for modern marketers. So we built it ourselves.

Four Years of Challenger Brand Research. One Integrated Intelligence Layer.

Every AI system is only as good as the data it's trained on. Most agency AI platforms are trained on generic marketing content; the same internet that everyone else is using.
Rival Intelligence is trained on something different: four years of deep-dive research into what makes challenger brands work.

Why Our Model Is So Specific

We've interviewed hundreds of CMOs, brand leaders, and creative directors on Scratch.

We've published frameworks and white papers.

We've hosted communities of practice.

We've broken down the challenger brand strategies of fifty of the most interesting companies in the world.

Four Capabilities. One Integrated System.

We've Been Working on This for a While

Rival Intelligence is the product of four years of building. Here's what we've made public along the way and where you can see what’s feeding the system.

The AI Marketing Marathon — White Paper

The practical reality of AI for CMOs. A Three-Layer Model — Data, Systems, Talent — for marketing leaders who want to actually use AI, not just talk about it.

Read the White Paper