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In today's episode, Lance & Cecelia are discussing one of their favorite microcultures to give you a full overview of one of the most important and prevalent microcultures: Posh Pet Parents. Listen to this episode if you want to learn exactly how brands are tapping into the growing culture around pets and what that means for consumers.
Chapters
00:00 The Rise of Posh Pet Parents
05:21 Millennials: The Driving Force
11:05 Market Influence and Trends
16:23 Future Innovations in Pet Care
Mentioned in the show:
- Crocs x Posh Pet Parents
- Plaza Hotel Pampered Pup Package
- Pet airways
- Subaru Loves Pets
- Titos: The Vodka for dog people
- Sam the blue-eyed basset: https://www.instagram.com/sam_the_blue_eyed_basset/profilecard/?hl=en
- Dean the Basset: https://www.instagram.com/deanthebasset/?hl=en
- Brody that Dood: https://www.instagram.com/brodiethatdood/?hl=en
- Noodle the Pug: https://www.nbcnews.com/news/us-news/no-bones-tiktok-star-noodle-pug-dies-14-rcna59968
- Nimbus: https://www.instagram.com/nimbus_siberian/?hl=en
- Nala the cat: https://www.instagram.com/nala_cat/?hl=en
Cerulean is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Cerulean is hosted by Lance Koenig & Cecelia Parrish.
Find Rival online at www.wearerival.com, LinkedIn.
Find Lance on LinkedIn
Find Cecelia on LinkedIn.
Say hi at media@wearerival.com, we’d love to hear from you.
