The marketing industry is in an AI bubble. Many marketing organizations will invest heavily in AI over the next decade, yet most will fall short. The difference comes down to the quality of choices about what to pursue, measure, and stop. AI is a race, but it is not a sprint. The organizations that will win understand that success comes from pacing investments, staying disciplined, and focusing on what compounds advantage over the long term. Endurance matters more than speed.
We believe the future of marketing will increasingly be human-orchestrated, AI-powered solutions. Our focus is on building the next-generation three-layer model for solving the key “jobs to be done” for CMOs. All our research (now nearly five years and 10,000 hours) into how challenger brands do more with less forms our data layer.
Download the report:
www.wearerival.com/aimarathon
