We’re thrilled to sit down with Michael Katz, the CEO of mParticle in this episode. mParticle is a leading customer data platform that helps businesses unify and activate their customer data to drive better marketing outcomes. They specialize in integrating various data sources to create unified customer profiles, enabling companies to deliver personalized and efficient marketing campaigns.
In our conversation, Michael dives deep into the evolution of customer data management, sharing insights on how the shift from integration to intelligence is shaping the future of marketing. One of the key takeaways is his emphasis on the importance of building a strong first-party data foundation, which is crucial for businesses navigating the challenges of data privacy and third-party cookie deprecation. Another recurring theme is the collaboration between marketing and IT teams, highlighting the concept that "data is a team sport." MK discusses how aligning these departments can lead to better execution and more effective use of customer data. If you're a marketer looking to stay ahead in the rapidly changing landscape of customer data and marketing technology, then this episode is for you!
🖊️Mentioned in the show:
Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he’s joined by Michael Katz of mParticle in this episode.
Find Rival online at www.wearerival.com, LinkedIn, Twitter.
Find Eric on LinkedIn
Find Michael on LinkedIn.
Say hi at media@wearerival.com, we’d love to hear from you.
