This week in marketing news, M&M’s have replaced their newly designed spokescandies with actor/comedian Maya Rudolph.
In the wake of Tucker Carlson being outraged by his favourite sexy M&M being replaced by Maya Rudolph, the gang discusses what it means to create design in a woke/non-woke culture.
Many challengers and incumbents depend on new, fresh visual identities to separate themselves from the market, but what are the real implications of this when you’re a behemoth like Mars?
And how do brands actually create something that visually resonates when critics are waiting to tear you down? Hear the full breakdown of the M&M’s story and what you need to know as a marketer.
Stories discussed:
M&Ms pulls spokescandies in the wake of right wing outrage.
Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole.
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