Get ready for some marketing insights in the latest episode of Punchy! This week, the Rival team tackles a range of fan-submitted questions, covering everything from the future of AI in SEO, to the ideal budget for your branding strategy. They also share tips on what to consider when hiring a marketing agency as a startup, and even tackle a popular hypothetical scenario (Balenciaga’s Bondage Bears). This episode is packed with valuable advice, insights, and plenty of laughs – don't miss out!
(00:00) Teaser
(00:24) Intro
(01:22) Q1- What does conversational AI mean for marketers/Is Google & SEO dead?
(04:32) Q2- Will AI displace marketing jobs?
(06:19) Q3 - How much of your marketing budget should you allocate to branding?
(11:24) Q4 - What is the value of long term loyalty to a brand?
(13:38) Q5 - What should a marketer look for in an agency if it's a startup and there are budget constraints?
(16:01) Q6 - If you were CMO of Balenciaga, how would you navigate yourself out of the recent “bondage-bears” scandal?
Tune in, we had a lot of fun recording this one!
Smart link: https://link.chtbl.com/Punchy
Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities to help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole.
Watch the video version of this Podcast on YouTube.
Find Rival online at www.wearerival.com, LinkedIn, Twitter.
Find Eric on LinkedIn and tweet him @efulwiler.
Find Jenna on LinkedIn.
Find DuBose on LinkedIn.
Say hi at media@wearerival.com, we’d love to hear from you.
