⚽ How does Premier League success on the pitch impact consumer interest and search activity off the pitch?
⚽Rival Curo is our #ShareofSearch monitoring tool and we've used it to look at Premier League team search share for the 2023 season so far.
👉Find out more about Share of Search and Rival Curo at www.wearerival.com
What we see is that two teams: Liverpool Football Club and Manchester United dominate average search share, with 23% in total for the season so far - decoupling consumer interest and search from league table ranking.
Overall, quite a few teams have higher Share of Search rankings than points at the moment, with Man U, Newcastle United Football Club, Chelsea, Luton Town Football Club, Nottingham Forest and Everton Football Club all attracting higher levels of search relative to their league position.
In fact, as our full report shows, quite a few different factors drive SoS changes for EPL teams, including managerial changes, financial news and FFP penalties.
Our full report has more data and charts below:
