Watch out documentary on the Future of the CMO from this link 📺: https://www.youtube.com/watch?v=AXBKelmQomM
On this week’s episode of Scratch, Jake Karls, the energetic co-founder and Chief Rainmaker of Midday Squares, joins Eric to unpack the reality-show marketing strategy that’s rocketing their functional chocolate bars onto shelves across North America. From filming therapy sessions to smashing Costco road-show records, Jake explains why attention is today’s most valuable currency and how being unapologetically authentic turns casual shoppers into lifelong fans.
If you want a front-row seat to a modern challenger playbook - complete with community gamification, LinkedIn power moves, and a sneak peek at the next growth phase - this episode is for you!
🖊️Mentioned in the show:
Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he’s joined by Jake Karls of Midday Squares in this episode.
Find Rival online at www.wearerival.com, LinkedIn, Twitter.
Find Eric on LinkedIn.
Find Jake on LinkedIn.
Say hi at media@wearerival.com, we’d love to hear from you.
