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Welcome to Cerulean by Rival, a limited podcast series where we discuss the Rise of Microcultures, why this is changing brand strategy and how brands can stay relevant for the next decade. This podcast sits alongside a huge amount of research and thinking we've done here at Rival to understand the face of challenger marketing and how brands cut through in the modern world.
For more information please visit www.wearerival.com/microcultures
Chapters
00:00 Introduction to Microcultures
03:03 The Shift from Monoculture to Microcultures
05:52 Understanding Microcultures and Their Impact
08:59 Examples of Emerging Microcultures
12:00 The Role of Brands in Microcultures
15:02 Building Relevance Through Microcultures
18:03 Case Studies of Successful Brand Engagement
21:08 The Future of Marketing in a Microculture World
23:58 Conclusion and Key Takeaways
Mentioned in the show
- Devil wears prada clip- Devil Wears Prada - Cerulean Top
- DeBeers- diamonds are forever - https://www.debeersgroup.com/about-us/a-diamond-is-forever
- TikTok - Witch Baddies - Cinnamon blowing
- Horse girl aesthetic - https://www.teenvogue.com/story/what-is-horse-girl-aesthetic
- Crocs x Posh Pet Parents
- McDonalds - WcDonalds
Cerulean is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Cerulean is hosted by Lance Koenig & Cecelia Parrish.
Find Rival online at www.wearerival.com, LinkedIn.
Find Lance on LinkedIn
Find Cecelia on LinkedIn.
Say hi at media@wearerival.com, we’d love to hear from you.
