Strategy
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Duckfeet

Duckfeet Steps Up Performance Marketing with a 89% YOY revenue increase across Black Friday/Cyber Monday

Paid Media Planning & Buying
30%
Reduction in media costs on Meta within 30 days

Reached a new audience of half a million through CTV

89%
Year-over-year revenue increase for Black Friday and Cyber Monday

Highest Q4 sales on record with $4.5 million in revenue

36%
Increase in paid media traffic
Convention

How do you transform a seasonal brand into a year-round powerhouse when the market accepts inflated media prices and digital fraud as normal?

Duckfeet USA had strong sustainability credentials and premium craftsmanship, but faced an uphill battle: high competition, seasonal sales cycles, and a market where media waste was built into every digital buy. Their goal was ambitious - scale digital performance by 20% in Q4 2023 and double performance-driven revenue in 2024.

Convention

Approach

Using our proprietary Enodo platform, we identified significant inefficiencies in media spend. Breaking from industry norms, we implemented 100% human-verified ad placements, built precision-led seasonal targeting, and created a full-funnel strategy across Meta, Google, and CTV. By integrating Shopify data with platform metrics through Looker Studio, we gave Duckfeet unprecedented visibility into their true media performance.

The stakes were clear: remain trapped in seasonal peaks or build a sustainable year-round revenue engine that could compete with legacy brands.

Approach

Results

Our transparency-first approach exposed the real cost of digital media waste while delivering immediate impact: 30% reduction in media costs on Meta, 53% rise in Google Ads conversions, and reached a new highly targeted half a million people through verified CTV placements. Together, this drove record-breaking Q4 sales of $4.5M and expanded our partnership.

89%

YOY revenue increase

$4.5M

Q4 Sales Record

53%

rise in Google Ads conversion

“Rival are head and shoulders above every other agency we’ve ever worked with.”

CEO (USA), Duckfeet
Creative
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Duckfeet
Paid Media Planning & Buying

Duckfeet Steps Up Performance Marketing with a 89% YOY revenue increase across Black Friday/Cyber Monday

The Challenge
Approach

30%
Reduction in media costs on Meta within 30 days

Reached a new audience of half a million through CTV

89%
Year-over-year revenue increase for Black Friday and Cyber Monday

Highest Q4 sales on record with $4.5 million in revenue

36%
Increase in paid media traffic
Results

Our transparency-first approach exposed the real cost of digital media waste while delivering immediate impact: 30% reduction in media costs on Meta, 53% rise in Google Ads conversions, and reached a new highly targeted half a million people through verified CTV placements. Together, this drove record-breaking Q4 sales of $4.5M and expanded our partnership.

89%

YOY revenue increase

$4.5M

Q4 Sales Record

53%

rise in Google Ads conversion

Our strategic media mix adjustments and overall optimisations yielded an overall increase in revenue of 29% YoY, and set Duckfeet’s highest-ever single day sales records broken several times in Q4.

“Rival are head and shoulders above every other agency we’ve ever worked with.”

CEO (USA), Duckfeet