Wonder

Wonder x Rival:  Turning Cravings Into a MovementWonder had a breakthrough food platform, recently crossing a $700m valuation, but risked looking like every other delivery app. We uncovered a simple human truth the category ignored: people don’t just want food, they want exactly what they crave. So we built a platform and an integrated campaign around rejecting “good enough.”

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Our idea: Stop settling. Listen to your cravings.

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We created the “Sad Trombonist” as the symbol of settling, then showed how Wonder transforms disappointment into satisfaction with a single swipe. In just five months, Rival delivered a full strategic platform, brand identity, and integrated campaign across CTV, OOH, digital, and social, owning a new emotional territory in food delivery and propelling Wonder to double sales in the month after the campaign launched.