Evnvestnet

The financial services category was stuck in a loop of tired imagery: handshakes, couples on beaches, and sailing metaphors. But we had an idea: What if we worked with a movie/television studio to imagine the finances of a character from pop culture with a complicated financial life? Money-obsessed entrepreneur Mr. Krabs of SpongeBob SquarePants seemed like a perfect choice. We worked with their creative team, talked through storylines and past episodes, and figured out Mr. Krabs' expenses line-by-line (right down to selling SpongeBob’s Soul for 62 cents in the “Money Talks” episode from Season 5).

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